About Us

Watch this video to learn more about what REF Dallas can do for you:

At REF Dallas, we bring together some of the brightest CEOs and business owners across the DFW area in a unique collaborative endeavor. Our CEO Peer Groups are the cornerstone of a journey towards unparalleled personal and professional growth. By sharing insights, solving problems together, and drawing on the collective wisdom of proven leaders, we ensure that every member is poised to capture opportunities and tackle challenges head-on.

Our Journey

Since 1994, REF Global has set the standard for peer-to-peer advisory excellence, and since 2013, we’ve been bringing this tradition of excellence to Dallas and Fort Worth. Our forums are not just meetings; they’re catalysts for transformation, designed to help you, the leader, amplify the value you bring to your company and community.

Our Purpose

We are driven by a profound purpose: to honor GOD by positively impacting the lives of our clients, their employees, and their families. Being part of REF DFW means joining a community where success is measured not just by financial achievements, but by the enrichment of lives.

Our Mission

Our mission is simple yet profound — to help leaders become the best versions of themselves. Through our collaborative forums, we provide the tools, insights, and support necessary for personal and professional evolution.

Our Vision

We envision a community of business leaders bound by love, care, and mutual respect, all striving for excellence in every aspect of their lives. At REF DFW, excellence isn’t just a goal; it’s a journey we embark on together.

Core Values:

Show Love: We lead with love, creating an environment of empathy and understanding.
Serve Beyond Expectations: We go above and beyond to support each other’s growth.
Pursue Excellence: Our quest for excellence is relentless, knowing it brings out the best in us.
Be Real: Authenticity is at the heart of our interactions.
Have Fun: We believe joy and success go hand in hand, making every moment count.

Hi! I'm Robert Hunt

I’m a business owner and the forum leader of REF Dallas. Throughout my career, I’ve led with a focus on marketing and sales, and since 2013 it has been my mission to guide CEOs and business owners in the DFW area to become the best versions of themselves.

Not sure where to begin?

We offer a diverse array of programs and resources tailored for individuals and teams at various stages of their leadership journey.

From FREE access to our foundational tools and programs to fully customized sessions and events for your company, we have everything you need to enhance your leadership skills. Explore our offerings to find the perfect fit for your aspirations.